Commercial and public media: what is the difference and what are their functions?
Commercial media: for example, channel nine, channel seven, channel ten (and their affiliates).
Public media: for example, abc, sbs (and their branch programs)
Commercial media exists for the sole purpose of advertisers. It's business' generating audience. Typical profit driven media production. It does go a little against the function of media...
Some major commercial media players include news limited (classic), fairfax media, APN news and media, nine entertainment co, win corporation, southern cross broadcasting, ten, seven west media.
Thinking about News Limited made me laugh, actually. Not for the usual, conventional reasons of Murdoch-related hilarity, but because it made me think of this:
So what exactly is Mr Murdoch in control of? Newspapers, cable TV, film, magazines, books and sports, The Courier Mail, The Australian, Quest, Sky News, Foxtel and 20th Century Fox.
So basically my (few) Quest Newspaper appearances have been thanks to the Murdoch Monopoly. Not that I really have an issue with that though!
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I also was interested in The Innisfail Advocate, thinking that would be owned by one of the more regional corporations, but no. It's News Limited. I really should be more surprised than I am. My grandparents live in Innisfail and I guess I do quite like the idea of living there for a year when I'm out of university, working in a small town newspaper environment and spending time with my family. I love the city, but small town charm is just the most adorable. I've always dreamed of living in one for a little while, which is why I think that would be such a great experience!
Fairfax, another major player, 'owns' The Sydney Morning Herald, The Age, The Financial Review, brisbanetimes.com.au, domain.com.au and my career.com.au.
Skipping a few to Nine Entertainment Co., unsurprisingly in charge of Channel 9, Go!, Gem, Ninemsn, Women's Weekly, Cosmo Cleo and Ticketek. I don't have a whole lot of personal anecdotes to share on this one except for...ohmygoodnessiamsoexcited.
Finally, the brilliance that is 'Ten'. Channels 10, 1 and 11. When Bruce Redman was a 'little kid' (his words, not mine) he says that Ten was known as "the third network", after Channels 9 and 7.
Margaret Simons (freelance journalist) wrote a fascinating article on Sunrise, an initiative of Channel 7, which kicked Channel 9 out of first place. A bid by the Ten Network to end competition with Channel 9 and 7 actually turned out for the best. Ten introduced shows like Big Brother and Australian Idol so that it could appeal to a younger market, using this as a clever marketing ploy to advertisers.
Dr Redman commented on 'what a clever bunch of people they are at 10'.
I have to agree, really. When I interned at Mt Coo-Tha with Ten, it was brilliant.
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| View from Ten's Mt Coo-Tha Canteen Brisbane Daily Photo, 2010. |
Being in the newsroom was absolutely incredible. Seeing reporters like Georgina Lewis and Bella Robinson wandering around was surreal. I'm slightly in love with Bella Robinson. I think she's so beautiful and such an amazing reporter. We also have the whole 'name' bond going on, which I have to admit, is pretty cute.
I was lucky enough to be taken around by Travis McNamara. Seeing him sitting in the newsroom and then all of a sudden on the TV screens around me was mind boggling.
Anyway, that is probably enough for today.
All I can say is, I do love news.
Merlo skinny cappuccino in hand, I'm off to pick up the Australian before my reporting lecture.
Adios! xoxo
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