a little big of AGENDA SETTING

"Agenda Setting is a theory, but like all good, solid theories is all a bit obvious really!"

Redman, 2012. Thankyou Dr Redman - your definition was very helpful!

There are 4 main agendas:

1) PUBLIC AGENDA - the set of topis that members of the public perceive as important.

2) POLICY AGENDA - issues that decision makers think are salient. (i.e. legislators)

3) CORPORATE AGENDA - issues that big business & corporations consider important.

4) MEDIA AGENDA - issues discussed in the media.

However, the 4 main agendas are interrelated, as shown in the picture below!

Anyway, information regurgitation is absolutely no fun. 

What is fun, however, is examples!

My favourite that was discussed in the lecture was the "I'm A Mormon" campaign that's being run at the moment, aiming to convince the USA that being a Mormon is actually a good thing and that Mitt Romney is a VERY capable leader...

Read about it here: NEW YORK TIMES - Mormon Ad Campaign

The advertisement is impossible to find online! However, here's one example of an 'I'm A Mormon' advertisement: http://mormon.org/brandon/